Localready is a two-year project initiated by the Turul Office with the aim of strengthening the long-term organizational sustainability of the association. Within the grant framework, over 24 months, the Turul Office targeted the implementation of four specific fundraising activities, redesigning the organization’s revenue methods, organizing professional exchanges with Romanian and Icelandic civil partners, and developing a five-year fundraising strategy.
During the project, the association also set goals for developing its website and communication strategy, collaborating with multiple experts for this purpose. The project implementation involves professional partnership with the Brasov Community Foundation and SEEDS Iceland, who provide support throughout the entire process with their experience and expertise.
The total project budget is €83,926.00, with a 1.34% contribution from the organization.
Results:
Over the course of 24 months, the #localready project focused on ensuring the sustainability of the organization, diversifying funding sources, and promoting volunteering. We hired a fundraising manager and collaborated with NGO’s in Romania, alongside an exchange of experience with SEEDS from Iceland. This initiative allowed us to learn new methods of fundraising and volunteer engagement.
Activities and Achievements
Fundraising Implementation:
- Over a period of 17 months, we implemented and tested four local fundraising activities, successfully increasing sponsorship revenues by nearly 300%.
- We developed a five-year fundraising strategy, coordinated by an external expert, based on the experiences gathered.
Accessibility and Project Visibility:
- We created a dedicated project section on the organization’s website, facilitating access to information and online donations.
- The outdoor event “Compass – Path to the Community,” which gathered over 300 participants, increased the organization’s visibility and strengthened the connection with the local community.
Recognition and Impact:
- Being recognized at the Covasna Superlative Gala, where we secured 3rd place in the “Most Active NGO” category, demonstrated the positive impact of the project.
We learned the importance of a well-structured team and international collaborations for implementing effective methods and practices. Adaptability and diversification are essential for overcoming financial obstacles and ensuring long-term sustainability. The SMS campaign and other promotional activities highlighted our innovation and commitment to local community involvement.
Financial Results and Fundraising Activities
Increase in Donations:
- 2022: +510.20% compared to 2020
- 2023: +418.36% compared to 2020
Increase in Sponsorships:
- 2022: +226.25% compared to 2020
- 2023: +352.28% compared to 2020
Fundraising Activities:
- Community Event: “Compass – Path to the Community” (over 300 participants)
- SMS Campaign: 415 SMS messages collected out of the goal of 1000
- Donation Boxes: 20 units placed in Târgu Secuiesc, Covasna, and Sfântu Gheorghe
The #localready project strengthened the organization’s sustainability, increased donations and sponsorships, and expanded community programs and activities. The results reflect the organization’s efficiency and commitment, contributing to significant progress in community support and sustainability.
The project is implemented by the Turul Office in partnership with the Brasov Community Foundation and SEEDS Iceland, with support from the Active Citizens Fund Romania. The program is funded by Iceland, Liechtenstein, and Norway through the EEA Grants 2014-2021.
